Why work with RARE Group?What Our Clients Are Saying

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Ruth Alexander

Ruth Alexander

Ruth Alexander

CLHMS™, Licensed Realtor® Founder, RARE GROUP

Ruth is a Certified Luxury Home Marketing Specialist (CLHMS™), top-producing Realtor® with Coldwell Banker Mountain Central, and a Social Media strategist whose passion for real estate is contagious. Ruth has a reputation as a hard-working Realtor® with an unwavering commitment to excellence. 

She is also a devoted leader and has hand-selected a group of RARE real estate agents on a mission to elevate the real estate experience for Buyers and Sellers in Calgary and surrounding areas, including Canmore. Ruth’s philosophy on what it means to be a great Realtor is to live and breathe the highest level of accountability, professionalism, integrity, and honesty with every client and at all price points.

Sellers look to Ruth for her ability to combine the absolute best in luxurious marketing materials with various modern social media and digital tools. Consistently RANKED AS A TOP PERFORMING SOCIAL MEDIA REALTOR in Calgary and the Province of Alberta, Ruth maximizes exposure for her client’s properties not only on numerous social media platforms but also has global reach as a GLOBAL LUXURY CERTIFIED agent with Coldwell Banker. As a result of her go-getter attitude and determination, Ruth has closed over $65 million in real estate transactions within her first 36 months of working independently as a Realtor®. She is now ranked in the top 0.1% of  Coldwell Banker real estate agents in North America as a top sales performer in 2021.

Ruth has achieved these professional milestones by paying attention to the details, embracing an extreme work ethic, and being laser-focused on RESULTS. She also possesses a keen understanding of market conditions, making her extremely proficient at providing accurate property valuations and detailed competitive analysis when listing properties. 

Every property listing is treated as a luxury property, no matter the price point. A sign on the lawn and a prayer doesn’t cut it for Ruth and her group of like-minded agents. Ruth's mantra is to invest in each property/listing and set the bar high as an industry professional. Ruth also considers every client a true ‘partner’ and both respects and invests heavily in each property with the very best in luxury marketing, including photography, video, aerial, and social media. Our mutual goal of achieving a successful sale is the foundation of every client partnership.

Ruth has continuously elevated her professional accreditations by completing the Institute of Home Luxury Marketing’s “Global Luxury Certification” with Coldwell Banker and has also earned the following as a result of her sales performance:

Certified Luxury Home Marketing Specialist (CLHMS™)
Coldwell Banker President’s Circle
Accredited Buyer’s Agent (ABR)
Seller’s Representative Specialist (SRS)
GUILD™ recognition for Sales Achievements
Rookie of the Year 2019 Coldwell Banker

When Ruth isn’t obsessing over the details, she loves spending time with her family, walking her pet schnauzers, travelling and listening to audiobooks on how to be a better leader, parent and friend.

In The Media

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Realtor Ruth Alexander talks about blending maturity and resilience with modern tools to find ... Read more
These real estate agents are the best of the best when it comes to social media for real estate in ... Read more
Top Agent Ruth Alexander of Coldwell Banker Mountain Central assists clients throughout Calgary. Read more


Welcome to RAREGroup.ca, your one-stop source for real estate buyers, sellers, and investors in Calgary, Alberta.

Use our state-of-the-art property search, including an interactive map search, to find homes for sale in Calgary and surrounding areas, Alberta. These listings are updated daily from the MLS and delivered to your INBOX as they happen.

Be sure to check out our Community Guide to help you in your search for Calgary real estate listings. Our community searches will keep you up to date with the latest properties in the areas you are interested in.

And, for your convenience, be sure to register for a free account to receive email notifications whenever new homes for sale come on the market that match your specific criteria, and save your favorite properties for quick and easy access whenever you need — it's fast, easy, automatic and FREE! With a Property Tracker account, you'll be among the first to know about the newest homes for sale in Calgary and Canmore.

Thanks for visiting RAREGroup.ca, home of exquisite properties and excellent service.

We chose Ruth Alexander as our realtor because, when we first met and did a walk through our home, she was straight and honest to the point. Ruth seemed genuinely excited to list our unique rural property, and in that excitement, it gave us the push we needed to get the suggested work done to get our house ready to sell. We ware genuinely overwhelmed that someone would go above and beyond for complete strangers. Ruth not only gave us the push we needed, she spent a full day with her team working hard to put our home’s features in their absolute best light. We would recommend Ruth to anyone trying to sell their home in a tough market because she will do the work to make it happen.
Stephanie & Ian M.
Diana Secrieru helped us sell our house in Calgary at the time when Bank of Canada announced interest rates increase and the market went silent for the following months. We sold in less than a month while no other home in our neighborhood did.

The way Diana prepared our house, the RARE Group's quality of pictures, videos, consistent marketing, and her attention to details and personal touch were factors that we think helped us sell the property fast.

The entire process was enjoyable and we felt how genuinely she cares about her work. She is candid, provided great feedback, helped explain clearly all details, was very responsive to every questions I had. We highly recommend working with Diana!

She is a great listener and skilled negotiator.

We sold the house on time for the money we wanted and successfully closed without any additional stress.
Irina Dumitriu
When we saw a listing we loved, we reached out to YM and she was on it right away. Gave us amazing advice regarding our offer and everything was smooth through the entire process. Whether it was providing comparables for our bank or helping us find a lawyer to help with the paperwork. It didn’t matter what time of day, she was always there for us. Ours was not a ‘big’ purchase but we felt that we had all of her attention and support every step of the way. We highly recommend you work with Young-Mi whether you are buying or selling. She is a natural and you will love her! K&T
K & T
Ruth was great for both the sale of our home and purchase of the new house. Her listing process and approach was excellent from the advice on staging the house, the photos, and crafting the description. Our house sold within mere hours of listing!
Colin K.
We highly recommend using the services of Ruth and her team.   Ruth won our hearts and business in selling our home and in buying another home for the following reasons:She is a professional, one of the top producing realtors in Alberta – we were looking for a successful respected realtor that has delivered with resultsShe is extremely hard working and very passionate and is a specialist with selling unique custom homes in the countryShe is the best at putting a story together to help sell your property (lifestyle, staging, photos, virtual tour) – she sold our home in 2 weeks after being published on MLS – we were dealing with multiple offersRuth made our story and put it out in front of many potential buyers and other realtors – top notch with networking and social mediaWe evaluated many realtors prior to aligning with Ruth and she scored highest in experience, qualifications, resources to support her efforts, good two way communication. With the results we achieved we certainly made the right choice with Ruth and team Finally a very big thank you to Ruth and all her team!! Richard & Kathy Connolly
Kathy & Richard Connolly
Prepare to be spoiled when you choose YM and the entire Rare Group! Your needs will be heard, tracked and met. Time spent with them is meaningful and productive. Advice is genuine and from the heart ?? And your realty wishes are granted, as long as you take the advice and put the hard work in. This “RARE” group knows their stuff and the market, so prepare to have your house sold and your dreams fulfilled. Thank you YM and Ruth.
Heike Cantrup
As a first time Home Buyer I was lost in this new world. RARE GROUP was there to help with any questions I had and kept me on track to make sure I got what I was looking for and not get distracted by the "Oh shiny I must have feel". The agent's knowledge help me understand everything and handle the buying of a house alone a lot easier.
Tyrell S.
We were "difficult" clients with requirements for a home and property to buy that made it challenging to find. The search took awhile and Ruth was very helpful through it all. She helped us clarify, regroup and open up new possibilities as we kept searching until finally we found the right home for us. Ruth was very friendly but professional at the same time. She worked hard and was determined to meet our needs. And Ruth's sense of humour was a delight throughout. Thanks very much Ruth.    
Ian & Lyn G.
I worked with Diana Secrieru, who is affiliated with Rare Group. She is a fantastic Realtor. I cannot say enough good things. She was very communicative, always answering my questions and doubts, and was always available for showings. She went above and beyond to help me and really listened to all my needs/wants. Even after putting an offer, she continues to be a source of help. She's absolutely lovely and she knows a lot about the Calgary housing market. Thank you, Rare Group and Diana!
We recently had the pleasure of working with Olivia Popowich from the Rare Group to purchase a new dream home and for the sale of the home we were residing in. From start to finish, it was an absolute pleasure! From our initial conversations and throughout the whole process, Olivia understood exactly what we were looking for and was always on the same page. She was highly knowledgeable about the current market and her suggestions and recommendations were always on par.

Olivia made sure we always felt like a priority. She answered every phone call, text message and email immediately. She demonstrated patience and understanding. She was always ready to dive in and get us more information and do the research on our behalf. She also went out of her way to ensure we understood every aspect of a deal and provided extra resources and options to help us make the right decision.

She has excellent negotiation skills and was able to get us the best deal possible for both the sale of our home and the purchase of the new home. She also went out of her way to ensure every detail was taken care of – from arranging inspections, an open house, showings to researching potential issues with a property.

Thank you so much Olivia. We have built a life long relationship both professionally and personally.
Shani Aziz
Diana Secrieru is a great real estate agent, very helpful and friendly. She can easily find your perfect place and guide you through the process.
Olga Arama
Absolutely brilliant Real Estate company! They sold my condo 2 days after listing. Cannot speak highly enough about Young-Mi. She was there every step of the way. I would recommend this company and Young Mi to anyone who was looking for an amazing real estate agent!
Cheryl Sadler
RARE Group is extremely effective, personable and professional. They really understood what I was looking for, taking the time to listen to my needs and wants. The agent was patient, honest and made my condo search fun! I would recommend reaching out to RARE Group when you are looking for your next home.
Tym A.
Working with Ruth was as easy and enjoyable as a spa day and my experience was almost as quick. In 1 fun, casual discovery meeting Ruth had the perfect condo in mind that instantly ticked all the boxes as well as many I needed but just didn’t know it yet. Being new to the city I couldn't give Ruth much direction but I put myself in the hands of a professional and she got the job done superbly in 4 days start to finish. A couple weeks later and I am comfortably settled into my the little slice of corner heaven. The entire experience left me calm and relaxed. No need to worry about any of the details as everything was taken care of for me. It is the small details that continue to surprise me. Ruth even arranged for me to have snacks for move in day. Expert guidance; great customer care; and incredible intuition. Working with Ruth was by far the easiest and most fun real estate experience. Thank you so very much Ruth.
Olivia Popowich & Ruth Alexander we’re amazing. Our move from BC was flawless because of their hard work and dedication. As first time buyers we are so happy we picked the RARE group!!
Connar & Olina Grant
It was an absolute pleasure working with Ruth as first time home buyers. Ruth went the extra mile to ensure we fully understood the process and cleared up any doubts we had. We had anticipated the house buying process to be stressful but with Ruth it was filled with fun, humor and joy. She went the extra step to ensure our safety moving into our dream home. Especially the week leading up to possession, with a worldwide pandemic unraveling Ruth was the calm amongst the storm. She replied to every text and phone call with the reassurance and confidence this first time mamma needed. We confidently felt that our best interest were her top priority. Many thanks for the beautiful roses, freezer meals, diapers and goodies. It will be a reminder of you and your very generous spirit. It was a pleasure working with you and we hope to see you around the neighborhood soon. In the meantime we wish you continued success. We highly recommend Ruth to anyone looking for a home in the Strathmore area.
Mike & Gen V.
As a busy professional and business owner, as well as a single parent, my time is extremely valuable. Each minute counts so when Ruth approached me to help me find my new ‘forever home’ I did not hesitate in hiring her. Ruth’s keen listening skills as well as an ability to intuitively match me and my lifestyle to the perfect home is a gift. She was punctual and organized but most of all, I appreciated how she kept all lines of communication open while presenting all possibilities and allowing me to make the best decision for myself without pressure. I also enjoyed shopping for homes with Ruth as she added a lot of humor and made everything fun. Searching for a home can be stressful, but Ruth made it a pure joy. I would recommend working with Ruth for her professionalism and genuinely caring nature to all of my friends and family.
We felt very comfortable dealing with Ruth and appreciated that there was no pressure in the whole process of purchasing the property we are going to moving in soon. Ruth made herself available at all hours and on weekends, which was very important to us because of our busy work and life schedules. In the beginning, we were so nervous to purchase this home. It is great home but on short notice (there was another competing offer coming soon right after we have our first showing). Ruth answered all of our questions and gave us the information we needed to make our decisions, and made the purchase process seamless. Although she has just begun her real estate career, we do like her professional, knowledgeable, and straightforward approach. Ruth is so open, warm and honest. We would highly recommend Ruth to our friends, family and others.
Simon & Kathy Z.
We are absolutely thrilled to work with Ruth Alexander. We have a unique property in this economic downturn, and Ruth has been very respectful of our particular needs and the special features of our home. The presentation material photos, video, brochures and most especially her social media, are all first class and well written. Our dialogue with Ruth is down to earth, which we really appreciate no hype and No over the top promises. Ruth is honest, authentic and a big thinker, If you are looking for a realtor who thinks outside the box and uses her creativity to make sure your home stands out against the rest, we highly recommend building a long term relationship with Ruth.
Kirsten & Mike G.
Jumping into a new experience of purchasing a condo can be an overwhelming first step. Olivia made this a seamless transition for me. Not only was she very good at actively listening to what I was looking for and delivering on what mattered most - she also went above and beyond what i had expected out of this experience on all levels. I am very grateful to have had Olivia on my side through this process and I will be a returning customer when the opportunity arises.
Jayme A. C.
I have known Ruth for many years. So when a colleague who is new to Calgary was looking for a realtor that would assist in searching condo in the downtown area, I knew Ruth would be the ideal fit. Ruth’s dedication to taking care of her clients and attention to detail provided the perfect runway for a brief search and the perfect condo. I would highly recommend Ruth to anyone who is looking at property in Calgary area.
To all of you out there considering selling or buying a home, I wanted to share a few thoughts about the journey I am presently experiencing. I have used Real Estate services many times over the years both in selling my home, my business building, and land etc. We all know this industry is very complex with changes occurring faster than we can keep up sometimes. The changes with social media, computers, videos, and online marketing have all contributed to different presentations in this industry, making ‘searching' for that perfect purchase a very exciting but often overwhelming experience. The economy has also drastically affected how people are selling and buying. Working with a realtor who can do all of this with you and often on your behalf because they have paid attention to such personal deals is a real bonus. I was also looking for someone who was creative, willing to think 'outside the box', positive thinking, flexible, always open to new ideas, including networking with other realtors, expanding the reach at every innovating opportunity. I was fortunate to connect with Ruth Alexander who has been a good fit for me as she checks off all of the above. We are experiencing great results with her plan. Her honesty, energy and efforts are quite remarkable. I am so pleased to have her represent me in this journey selling my home and other real estate holdings. Times have changed, she has changed with them, and I am thrilled to be working with her.
Irene B.
I have known Ruth personally and professionally for several years now. She is a driver, ambitious and details oriented. When Ruth says she will do something, she does. She is principled, introspective and very professional. She is an influencer. And she most certainly is a good friend.
Katherine L.
It was absolutely delightful to work with Olivia searching for my forever home. As a first time home buyer, I was a bit nervous but she made the entire process a breeze. Olivia gave me great insights on the the condos we visited and provided great guidance throughout the entire journey. She also made all the necessary enquiries before we made any bids, and helped me with getting all my documents reviewed, signed and completed. Highly Recommended!
Ruth Alexander and her amazing Calgary Real Estate Team are the best!!!

I say this because,
we had interviewed 2 other
more experienced Realtors
and made the clear decision to go with Ruth and her RARE Group Team.

This was definitely the right decision because they worked very hard for us in preparations, keeping us accountable, on a smart sales timeline, helping us in staging, processes and ultimately in selling our much-loved Luxury home.

It’s the total real deal package as far as our experience has been.

AND she was able to communicate so well with potential buyer agents that sold our home for the price we wanted and more.
Alan Chong
Ruth is great to work with, and I definitely would recommend her.
Carlin H.
So pleased to bring Ruth onto my client's project. Her understanding of the brand and vision with her ability to strategically turn it into a truly immersive experience was and is amazing. Can't wait to work with her again soon.
Victoria B.
What a creative and strategic visionary. As the Marketing Manager for Automobili Lamborghini Ruth was the lead on our Calgary point grand opening. From conception to execution every detail was met not only as a to execute the event but beyond the event as well. A progressive and forward thinker it was a pleasure to work with Ruth and her team on a successful milestone for Automobili Lamborghini America.
Rico M.
Going with RAREGroup was one of the best decisions we ever made. Our house looked amazing! Ruth and Young-Mi did a fabulous job staging the house and it obviously worked as our house sold in one week with multiple offers and above listed price. This was all thanks to Ruth's experience, great negotiation skills, and effective social media presence. Ruth and Young-Mi are both very approachable, genuine with a positive energy, always available for us and giving us great advice. It's obvious that RAREGroup is passionate about what they do which makes the whole experience memorable and enjoyable. I look forward to working with them again!
Sandy C.
I’ve had an amazing experience working with Ruth. Having bought 8 houses and sold 7 houses in my life, I’ve worked with many realtors and Ruth was by far the best. I was moving my family to Calgary from another province when I came across her, and everything she did to help us find our dream home went above and beyond. From her extensive knowledge about different Calgary neighborhoods, to taking the time to get to know our taste so she could find us the best houses, to picking me up from the airport with snacks and drinks stowed in her car to keep us going through the day, to her vibrant personality that made spending time with her comfortable and fun from day one, Ruth is the real deal every step of the way! She even recommended a great interior decorator that we were able to get the renovation process started with before we took possession of our home. There are loads of realtors out there, but if you want first-class service all the way, don’t hesitate to go with Ruth at RARE Group!
Cea Person
I'm currently working with Britany Drews to buy a home and sell my condo. So far, Britany's ability to find homes within my needs, accommodate schedules, offer additional suggestions, and have questions ready to cover your bases, she's been fantastic. We managed to find a builder in an area that is offering more than what I asked for at a better price than I was hoping. So far, she's knocking it out of the park!
Stuart Zarazun
I recently moved from Edmonton looking for a condo. Young-Mi was so helpful, informative as I had never lived in a condo. She was so patient, fun to spend time with, a “real warm” person. I highly recommend RARE group but Young-Mi in particular, she makes a stressful situation very easy to handle.
Kathy McLaughlin
There are no words to express the experience we had with Ruth Alexander from RARE Group!!! A year ago, my husband and I decided to relocate to Calgary. Our biggest concern was how to go about choosing the right location without knowing the city. She immediately set us up to receive real time emails of all the active and then new listings from her very user friendly system.

On several occasions, Ruth picked us up at the airport and took us on day long tours of all the neighbourhoods that had what we wanted as well as the type of home we were looking for. These trips were filled with amazing information and a whole lot of fun!!! We have been also interested in browsing for properties in Canmore and she has taking us twice there to get to know the area. Ruth is not only the most competent realtor we have ever worked with, but also super hard working!!! She was always available to answer any questions and if she didn't know an answer, she would find out immediately!!! I would often have to tell her that I did not expect to hear back in real time, having frequently been shocked in how quickly she responds.

Ruth was also able to give us very important advice regarding the initially poor marketing of our home in Vancouver.

Our deal with the house we fell in love with in Calgary was fraught with many issues from the sellers and their agent, which she dealt with in the most professional and efficient way possible. She knew how badly we wanted this home and made sure we didn't loose it in this very hot Calgary market with extremely low inventory!!! We will be forever grateful!!! I have thanked her contact in BC profusely for recommending her!!!

Ruth is such a great person that she also has amazing contacts in design, inspection, trades, legal ect. Everyone wants to be around her so she knows a lot of great people. This is indispensable when one moves to a new city.

Ruth has the utmost integrity. She is also very funny and so great to be around. We would never use another realtor. We cannot recommend her highly enough!!!

Deborah and Mark
Deborah Schwartz & Mark Pattison
There are so many positive words I could use to describe our experience with Young-Mi Kwon but Fantastic, Amazing, Top Shelf come to mind. The process was seamless from the first conversation where we were considering a sale to getting our place sold and the documents signed. Our tenants even loved working with Young-Mi. I would definitely recommend Young-Mi to anyone wanting to sell or buy real estate in Calgary.
Heidy Aviles
In September of last year, my husband and I purchased our first ever home through RARE, our realtor being Young MI Kwon. I would like to explain our story which led to such a wonderful experience with regards to this transaction.
In July of 2023, our home burned down in a freak accident, we lost everything and were instantly rendered homeless. As we struggled through the next few weeks post fire, we began to investigate the possibility of qualifying to purchase anything; winter was right around the corner. We got in touch with Young-Mi and she quickly took the reigns, promptly putting us in touch with an amazing broker, Lisa LaFrance. Young MI took great measures to help navigate us through this process of buying a house, especially being very attentive to our needs during this highly emotional and difficult time for our family. She went to bat for us many times, ensuring we were getting the best and fairest deal possible.

Her tenacity was instrumental in this sale, paired with a true caring nature. This gave us the strength we needed to go forward and move on with our lives. We took possession of our home on September 29, 2023, being forever indebted to Young- MI and the RARE group.

Regards, Heather and Jeff Busch
Heather and Jeff Busch
Working with the RARE Group Team to sell our condo was a great experience! Their advice on how and when to move forward with the sale was beyond professional. They looked after the smallest details so we didn't have to worry about a thing. From advertising the sale and staging the condo, to negotiating the right price and looking after post-sale details, the agent took care of everything.

The RARE Group team looked after our interests as well as those of the buyer, making the transaction a smooth, positive experience for both parties. They will be our realtor from now on.
Jorge Aviles
I had a fantastic experience working with Ruth Alexander as both a buyer and seller.Moving to Calgary from BC, I was recommended to Ruth by a friend. Even before meeting in person, she went above and beyond. She took time to take me on virtual tours, educate me about the neighbourhoods in Calgary, and found the right area for my family.

She presented all relevant information and we toured many homes before finding the perfect fit. She negotiated a great deal and a quick close on my dream home. When it came time to sell, she did a beautiful job staging the home, marketing, and went above and beyond to make sure the listing was perfect. She managed to take the stress out of buying/selling a home. I would recommend Ruth and her lovely team if you are looking for professionalism and attention to detail.
Marissa F.
Our most recent experience in the real estate market has been a cut above with Ruth Alexander as both our listing AND buyer's agent. Not only did we find our Dream Home, Ruth, Young-Mi and team helped us secure our Dream Home in a very competitive market, and subsequently helped us sell our other much loved home in 7 days. The buy and sell process were streamlined thanks to Ruth Alexander, her teammates Young Mi and Diana, are highly effective. They also use a prompt approach when communicating and extreme attention to detail.

RARE group’s phenomenal network of skilled experts further supported our successful buy and sell real estate transactions.

Grateful for the guidance, support and expertise that we experienced with RARE group during our real estate transactions this year.

We would not hesitate to engage your services again, thank you!
A Caplan
Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS® System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.